Short answer: no, Virginia does not cut homeowners a check. Here is what Virginia actually offers, and how a zero-down Solar Lease works when the ads say "free."
Virginia does not pay homeowners to install solar. Nobody cuts you a check. When you see an ad saying "Virginia pays for solar," translate it: the ad is about a zero-down Solar Lease or PPA. That is a real product, but it is not a Virginia payment.
These are meaningful. They are also not a cash payment.
Under our Virginia Solar Lease, a financing partner installs and owns the system. You pay a fixed monthly lease payment, designed to come in below your current Dominion bill. The partner handles maintenance and carries a production guarantee for the term. In exchange, the partner holds the system, claims owner-side incentives, and owns the SRECs.
That trade (your cash savings for their incentive capture) is what makes zero-down possible. It is not free. It is a fair deal for many Virginia homeowners. But go in with accurate language.
The ads work because "free" gets clicks and "zero-down Solar Lease with a production guarantee" does not. The product behind the ads is often legitimate. The framing is not.
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